Total Spend
€647.01
last 30 days
Impressions
152,709
last 30 days
Clicks
7,454
last 30 days
Conversions
1404
last 30 days
Avg CTR
4.51%
across campaigns
Avg CPC
€0.16
across campaigns
Recommendations
🔴 highS I libros/ESReview Copy
CTR dropped 28% week-over-week (4.19% → 3.00%)
Metric: 3.00% CTR
🟡 mediumS I libros/ESReduce Bids
CPC increased 63% vs 30-day avg (€0.32 → €0.52)
Metric: €0.52 CPC
🟡 mediumSales-Performance Max-5Reduce Bids
CPC increased 26% vs 30-day avg (€0.08 → €0.11)
Metric: €0.11 CPC
🟡 mediumSales-Performance Max-5Scale Up
Strong performance: €0.36 cost per conversion — scaling budget could increase returns
Metric: 1156 conversions at €0.36 each
🟡 mediumPM I ESScale Up
Strong performance: €0.61 cost per conversion — scaling budget could increase returns
Metric: 232 conversions at €0.61 each
Top by CTR
PM I ES4.99%
Sales-Performance Max-54.92%
S I libros/ES3.62%
Top by Conversions
Sales-Performance Max-51156
PM I ES232
S I libros/ES16
Campaign Deep Dive
Impression Share — Active Campaigns
| Campaign | Impression Share | Top of Page | Abs. Top | Budget Lost IS | Rank Lost IS |
|---|---|---|---|---|---|
| PM I ES | 10.0% | — | — | 6.2% | 90.0% |
| S I libros/ES | 10.0% | 10.0% | 10.0% | 22.3% | 76.8% |
| Sales-Performance Max-5 | 10.0% | — | — | 1.3% | 90.0% |